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 Feature
2 December 2010 | Nas Ozcan Blog
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Strike While the Iron is Hot
This week Nas looks at why publicising positive news and achievements is one of the key ways to strengthen relationships between a service provider and customer...

  Nas Ozcan

It’s always important to shout about positive achievements. This should be done as a quickly as possible while the achievement is fresh and in everyone’s mind. This is even more key when publicising achievements between a service provider and customer.

As per best practice, the relationship between a Service Provider and a customer should be a two way relationship. Both parties should work together to ensure the relationship is successful. When things go wrong however, news will travel at lightening speed and will stick in the memory of stakeholders. It’s just the way things work. Therefore effort should always be made to ensure positive achievements are publicised just as quickly to all stakeholders.

Some may argue that positive achievements for a customer should be what they receive as standard, and therefore there is no point of making a big deal of it. This may be true in a utopia where everything works perfectly and no hazards occur. However in reality things do go wrong and can negatively impact the service provider/client relationship. In my opinion the effective use of publicising positive news and achievements is one of the key ways to strengthen such relationships and ensure the customer is satisfied.   

Feedback and comments are always welcome!

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